Using Facebook to Drive Traffic

Social networking sites — such as MySpace, Twitter, FriendFeed, and Facebook — seem to be the fastest growing entities on the Internet these days. Whether you’re a fan of them or not, they will continue to grow for the foreseeable future, and as all marketers know, we must go where there are lots of people. Of all the social networking sites, Facebook is probably the most effective way to drive traffic to your site. With personal profiles, the ability to search by city and school, applications, and Facebook groups, there is no shortage of marketing opportunities. In fact, a large number of marketers have grown very rich just by using this platform alone. If you’re not already using it to gain traffic, it’s time to get started on Facebook.

How to Use Facebook to Drive Traffic to Your Website Today:

• Sign up with Facebook – If you haven’t done that yet, go to Facebook.com and sign up to become a member. Signing up with as a girl’s profile and using a major city will help you gain friends like wildfire. Guys will want to try to hookup with hot chicks in their city and girls might “find a new BFF” which means you’ll have no trouble gaining friends.]

• Fill out all your profile information – if you’re looking to make an impact, you need to seem like someone people would want to know. Try to think of what people are into and hot shows/topics and put that into your profile. If you can’t think of anything to say, just try to seem like you’re a real person (and a chick)… “I don’t know what to put here, I just know what I like when I see/read/hear it and like to have a good time” or “I like hanging out with friends, going to the mall, etc.”

• Add as many friends as you can so more and more people will see what you’re posting. Post to walls related to the city “you’re from”(the one you used in your profile), popular TV shows, breaking news stories, etc. If your post is interesting and/or provides helpful information people will view your profile and give you friend requests much more frequently.

• Join Groups – Now ask yourself, what’s your niche? Or who are you trying to target with your website? Answers to these questions will tell you which groups to join. To some extent, the effectiveness of using Facebook to drive traffic to your website actually depends on how many groups you’re a member of. Make useful posts in the group from time to time to make yourself known to to your friends and groupies(and get more people seeing your links and checking your profile for more links).

Updating your personal wall and posting on new topics in your groups will help you really drive traffic from Facebook. Keeping your friends list as keyword targeted as you can it will help drive conversion rates up and give you better returns from fewer posts. If you avoid spamming your friends and instead make quality posts from time to time, you’ll soon see your website traffic skyrocket and profits soar!